2. How TikTok Live Changed Everything

When I started awburn earlier this year, I never really imagined how much TikTok Live would become a part of the business.

What started as simply turning on my camera while making candles has turned into something so much bigger.

I've been streaming almost every day, whether I'm pouring candles, packing orders, working on new ideas, or just hanging out and chatting. And somewhere along the way, this little community started forming around awburn.

I've met so many genuinely kind and supportive people through these streams. People who stop by just to say hello, people who come back every day, and people who have never even smelled one of my candles but still show up to support what I'm building.

It's honestly been one of my favourite parts of running this business.

One of the coolest things has been seeing people discover awburn for the first time, placing an order, and then getting to watch their actual candle being made or packaged live. There's something really special about that connection. You're not just ordering something from a website. You're getting to see the person behind it all.

TikTok Live has definitely helped awburn grow, but more importantly, it's made running a small business feel a lot less like I'm doing it alone.

I genuinely look forward to going live, seeing familiar usernames pop up, meeting new people, and sharing all the little behind-the-scenes moments.

To everyone who's stopped by a stream, shared a laugh, asked a question, placed an order, or simply hung out for a little while, thank you.

We're building something pretty cool here, and I'm really happy you're part of it.

See you on the next live,

Andrew